Diamond Merchants

About the Diamond Merchants heading in Yellow™

For information regarding diamond merchants look under this Yellow™ heading. Diamond merchants are an important establishment for those who are about to get engaged or get married since diamond shops offer many choices in engagement and wedding rings. The man who plans to propose may choose to design the diamond ring with the help of the merchant before proposing or the woman may make her own choice of diamond and designs her own ring.

Diamond merchants need to assist each customer very well. It is because buying a diamond is not like any other purchase. Diamonds are precious gifts given only on very special occasions and it is rare that a customer will know everything about diamonds to make the right choice. Diamond merchants have to take the time to discusss with the customer a diamond’s gemstone qualities and how each one compares to all the others. This leads the customer to an educated decision.

Diamond merchants, therefore, need to be experts in diamonds. They have to be certified diamond graders and be able to evaluate each diamond based on its four qualities – the cut, colour, clarity, and carat. Diamonds in a shop come in different shapes, sizes and colours; the colourless ones are the most precious. Other services offered by diamond merchants are valuation, polishing, resizing, and designing.

 



Refinement options may include:

  • Brand e.g. Argyle, Aurias, De Beers, Zander57
  • Service e.g. Appraisals, Wholesale Direct
  • Item e.g. Jewellery, Bracelets, Rings, Chains
  • Hours of Operation e.g. Open Evenings, Flexible Hours, Open Saturdays, Open Sundays
  • Payments Accepted e.g. Visa, EFT, Money Order, American Express

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