Direct Marketing Services

About the Direct Marketing Service heading in Yellow™

For information regarding direct marketing services look under this Yellow™ heading. Direct marketing services are availed by companies who want to send their messages and promotions directly to potential customers through the use of personalised mail. These letters encourage the reader to inquire about a product or purchase it. Though they are unsolicited, some receivers do respond to the company’s advertisement.

Sending advertisements directly to hundreds of thousands of consumers is do-able with the help of direct marketing services. Through direct mail, e-mail, fax broadcasts, and sometimes telemarketing, companies can send promotions, invoices, and customised advertisements to potential customers. Some mail houses provide mailing lists of people who have shopping preferences, decision-makers in the home, and top executives. They have acquired business and residential listings for a more targeted and accurate mailing list.

Direct marketing services include encoding data, printing, collating, folding, address printing, envelope insertion, and bulk mailing among others. Depending on the client’s requirements, they may also include signatures, graphics, and barcodes to all the letters. Direct marketers also supply the necessary zip codes of all the destinations of the letters. Through direct marketing, companies may be able to measure the success of their campaigns through positive responses to the letter’s call-to-action.



Refinement options may include:

  • Item e.g. Promotional Products, Magazines, Plastic Cards, Stationery
  • Service e.g. Mailing, Telemarketing, Email Services, SMS Services
  • Hours of Operation e.g. Open 24hrs, Open Late, Flexible Hours, Open Evenings
  • Payments Accepted e.g. EFT, Visa, Money Order, American Express
  • Service Option e.g. 24hr Turnaround, Delivery, Mobile Service, By Appointment
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