Market Research

About the Market Research heading in Yellow™

You will find information on all types of market research under this heading in Yellow™. Market research is crucial for any business enterprise that wants to stay competitive in the business. By using market research, businesses can know a lot about the customer psychology, customer needs, how to meet these needs, and the progress of the business towards the needs requirements. Yellow™ contains a comprehensive list of market research providers across Australia.

Many organisations run their businesses without understanding the fundamental needs of the customers and that’s where market research sets in. Market research can be used as a tool to fix the gap between the organisations and their customers. Market research can be categorised into types, which are qualitative and quantitative market research. Qualitative market research aims to cull out the customer’s feelings, knowledge, and understanding. On the other hand, quantitative research measures the customer’s feelings.

Market research methodologies include telephone, online, face to face, executive interviewing, focus groups and mystery shopping. Market research agencies use various ways to find out information about customised research, usage and attitude studies, market trends, competitors, bench marking, brand tracking, multi-client studies, customer satisfaction with products and services, human resource, employee studies, industry indices, product evaluation, and advertising testing. Market research can be done at any stage of the of the organisation’s life cycle. Market research can be done by using internal resources or external independent consultants. If a comprehensive and detailed research is required, it is advisable to opt for an external agency.



Refinement options may include:

  • Service e.g. Polling, Statistical Analysis, Questionnaire Processing, Price Comparisons
  • Specialty e.g. Employee Commitment, Human Resources, Customer Loyalty, e-commerce
  • Industry e.g. Information Technology, Medical, Media, Education
  • Payments Accepted e.g. EFTPOS, American Express, Cheques, Diners Club
  • Hours of Operation e.g. Open Evenings, Open Monday - Friday, Open 24hrs, Open Sundays

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