Ratings and reviews
Share your experience with everyone
Had an amazing haircut recently? Had a sparky rewire your house? Found a new florist?
Why not let everyone know by leaving a review.
We want to hear from you!
Whether you want to recommend your favourite restaurant, rave about this new salon you stumbled upon or simply share your experience with the mechanic round the corner - we want to hear from you!
Follow the steps below
Ratings & reviews guidelines
- Reviews should be candid, courteous and fair.
- Reviews should be helpful and trustworthy.
- Fake reviews, bias reviews or reviews procured in exchange for payment are strictly prohibited.
I am an advertiser
We've set up a page to answer questions you may have, such as how to respond to reviews and how to handle negative reviews.
I want to learn about Yelp
Yellow Pages has partnered with Yelp to integrate ratings and reviews into most Yellow Pages search results pages.
Yellow Pages® Ratings & Reviews Guidelines
Yellow Pages® Ratings & Reviews Guidelines
Yellow Pages® aims to maintain a safe and positive experience for our online community. Yellow Pages® reviews provide a forum for consumers to share the experiences they’ve had with local businesses.
We accept both positive and negative reviews, as long as they appear to be authentic and helpful.
Reviews should be candid, courteous and fair. We like reviews to be helpful and trustworthy. Fake reviews, bias reviews (for example, a review about your own business or that of a family member or friend, or reviews written on a competitor’s listing) or reviews procured in exchange for payment are strictly prohibited. If reviews are found to be fake, action may be taken, such as banning a user, or referring the user to legal authorities. Reviews must be based on your own genuine experience. Please refrain from overly harsh or spiteful comments or gratuitous criticism of other comments, people or businesses.
When posting reviews, please keep these points in mind:
- Reviews will be available for the general public to see, so please think carefully before you submit a review.
- Yellow Pages® Ratings & Reviews is not the place to discuss individual disputes, for example, a dispute between a customer and a business listed in the Yellow Pages®.
Using Yellow Pages Reviews safely
- Do not post your private or personal information that will identify you or anyone else.
We want businesses to get ratings and reviews that are relevant, helpful, and trustworthy. To protect both business owners and customers we reserve the right to remove individual reviews that include inappropriate content.
Inappropriate content includes:
- Inappropriate language, for example, harmful or abusive language, expletives or profanities, obscenities, hate speech, or harassing, threatening, offensive, vulgar or sexually explicit language;
- Defamatory comments;
- Information that personally identifies you or any other person, such as your full name, phone numbers, mailing addresses;
- Confidential information;
- Any illegal material, including false and misleading statements or content that may incite or promote matters of crime;
- Posting copyright content without permission of the owner;
- Apart from those which are expressly referred to on the Yellow Pages® site, comments that advertise other web sites, other social media sites or other companies; and
- Comments that in any way refer to person(s) less than 18 years of age.
- Commercial information and/or promotions for businesses or events
Bear in mind that this is a non-exhaustive list and you should exercise careful judgment before submitting any reviews. If you come across any reviews that appear to be inappropriate we ask that you use the link on the site to Flag the review as inappropriate. We will assess reviews flagged as inappropriate against these guidelines.
Please note that sometimes our systems may remove a valid review from the site. We want you to provide quality reviews that are accurate, helpful and trustworthy. No correspondence will be entered into once a review is removed or re-instated on the site.
Guidelines are provided on how to respond to negative reviews on our Yellow Advertiser Site.
How it works
Logging in to write a review
We require users to login to write reviews in an effort to keep reviewers honest. You can use your facebook account to easily log in to Yellow Pages, you will be required to authorise Yellow Pages to access your basic details, your email address and your location details the first time you log in. We’ll use your location details in the future to optimise your search experience. We only use facebook as a means to allow users to login to the Yellow Pages site with ease and won’t post details to your wall and we don’t share these details with anyone.
Responding to a review as an advertiser
You don’t have to be a paid advertiser to respond to a review. If you are a paid advertiser we will register your access through our customer centre. Depending on your access level, creating an account through customer centre will not only let you respond to reviews but also to edit your ads, measure your performance and manage your bills. If your business has a free listing on yellow pages for security purposes we will need to verify that you are authorised representative for that business, once verified your account will allow you to respond to reviews.
If you would like to respond to a review that has been left for your business, navigate to your businesses profile page, underneath each individual review there will be an “advertiser response” link, click this link and you can either login if you have an existing account or register.
If you have any trouble registering you can contact Customer Care on 13 28 78.
Flagging inappropriate content
If the review is republished, the next time it is flagged, the review will remain on the site and not be removed until it has been assessed again, and deemed inappropriate.
An email will be sent to the originator of the review if it is permanently removed.
Yellow Pages has partnered with Yelp to integrate ‘ratings and reviews’ into most Yellow Pages search results pages.
Yellow Pages listings have also been syndicated to Yelp.com.au and the Yelp mobile app. This is good news for Yellow Pages advertisers as they can now be found by more potential customers than ever before.
What is Yelp?
Yelp is a website where locals can read and write about neighbourhood businesses. It focuses on getting quality user reviews and using those reviews as a sorting mechanism to help users find the best places nearby.
The local review website operates in multiple countries including the United States, Canada, UK, France, Germany and Italy to name a few. In August 2011 alone Yelp gained an audience of more than 61 million unique visitors worldwide and facilitated in excess of 20 million local reviews of businesses being generated, making Yelp the leading local guide for real word-of-mouth.
These numbers have been achieved by building a strong community management program where visitors can see which users are most popular and respected (they call them Yelp Elites), how long each has been a member and which community managers have similar interests to theirs.
Yelp’s success has been largely driven by its ability to engage the local community members and get them talking and sharing their experiences. The online community is strengthened through hosting offline events at places such as night clubs, bars, restaurants for its most prolific and loyal contributors.
What is the Sensis / Yelp partnership?
Sensis has teamed up with Yelp, a leading local review website, to launch and operate an Australian version of yelp.com.au and Yelp mobile apps.
This partnership will see Sensis syndicate the Yelp ratings and reviews content to yellowpages.com.au, Yellow Pages mobile and the Yellow Pages iPhone application. In return Sensis will power the Yelp brand using Sensis’ Yellow Pages local business content.
This provides Yellow Pages advertisers with an opportunity to develop deeper relationships with users via digital channels, and allows users to make informed decisions about which business to contact based on the ratings and reviews.
What are ratings and reviews?
Ratings and Reviews are the independent opinions of individuals, providing details and sharing their experiences (good and bad) about a local business’ products or services.
According to research by Nielsen, peer recommendations are the number one trusted channel when looking for information about products and services. In local communications, ratings and reviews are the digital form of peer referrals helping users make more informed decisions about which business to contact.
In addition, key findings from the Sensis Social Media Report 2011 show that:
- 62% of online Australians use social media
- 12% of social media users said they use social networks for researching products
- 36% of those that used social media to research a product or service resulted in a purchase
- 70% of purchases were online
What does this mean for Yellow Pages advertisers?
On the Yellow Pages search results page there is an "aggregated" star count – this is an average rating of all users’ ratings and reviews pertaining to a business.
On the Yellow Pages Business Profile Page there is a tab labelled "Ratings and Reviews" this displays each of the ratings and reviews of single users about that business.
It is important to note, that rating and review content has been provided by Yelp based on what users have published on the Yelp site for particular businesses and will only be published on Yellow Pages Online and Mobile if the Business Listing on Yellow Pages corresponds to the same Business Listing on Yelp.
Therefore, not all Yellow Pages Listings may have rating and review content.
How can I get more info?
For more information visit Advertising Benefits or call 13 23 78