Different types of display and exhibition equipment are used in advertising to suit a number of different audiences and occasions and take many different forms; all with the common aim of helping the advertiser stand out from the crowd.
Typical display and exhibition equipment includes signage, pull up banners, expo, display stands, banner stands, trade show displays and exhibition stands. Display and Exhibition equipment is mainly used for events, conferences, conventions, sales expos, roadshows, marquees and festivals. Not all display and exhibition equipment is large – most retail counters have a point of sale display at the store counter where payment is accepted. The aim of display and exhibition equipment is to create a visual impact. This can be achieved through a number of different methods including posters, portable booths, large models and trade stands. Commonly used materials include glass, timber, neon plastics and nylon. Such displays are often located in shopping centres, and are also used by real estate agents to highlight a property for sale, lease or open for inspection, and display equipment is almost mandatory in trade shows and expos.
Often official merchandise at concerts and sporting events is sold at the event in a booth or stall created using display and exhibition equipment. Many display and exhibition equipment suppliers will create unique structures to suit the specific needs of the client, factoring in budget, environment (indoor or outdoor), size and colour. It’s worth doing some research first, as some suppliers specialize in specific types of display and exhibition equipment, whilst other suppliers offer a general service that caters to most purposes.