Marketing Services & Consultants
Marketing services create strategies designed to motivate customers to buy a company’s products or services. The services offered by marketing consultants vary depending on need and budget.
Marketing services are more varied than the specific offerings of a traditional advertising agency and include branding, email marketing, online marketing, integrated marketing, direct mailouts, copywriting, search engine marketing (SEM), search engine optimization (SEO), online surveys and social media services. Marketing consultants also conduct market research on behalf on a client to better understand consumer insights about a product or service, which influences the advertising strategy. Many small to medium enterprises turn to Marketing consultants as a cost-effective alternative to a full-service advertising agency. Marketing consultants create marketing plans for clients and go to market sales strategies.
Marketing consultants are also contracted to provide PR marketing services for specific events or projects, including marketing events such as conferences, corporate events, tradeshows and fashion parades. Services also include creating presentations on behalf of the client, telemarketing services and assisting in developing business plans. Other marketing services include the creation and distribution of catalogues, newsletters and brochures. Increasingly, through social media channels, marketing consultants communicate directly with customers on behalf of clients. Social Media is a growing marketing tool that is increasingly seen as an important part of a marketing strategy.