Model Agencies specialise in providing people (models) for print advertisements, television commercials, film roles and promotions. Model agencies may provide a broad range of primarily fashion models for catalogues and catwalk parades, or may specialise in the provision of more particular types of model. A niche model agency may specialise in male models, plus size models, young models or even voice and hand models.
Model agencies retain models services so that they can provide those services on demand to customers. An agency will assist aspiring models to compile photographic portfolios and will rely on those portfolios to present models to customers. Model agencies also act as the primary employer of models, and will undertake financial and contractual interaction with customers.
Model agencies will provide services and products in addition to modelling; including photography, makeup artists, film and television casting services. Model agencies can provide modelling, deportment and personal presentation training courses to a variety of people. Some model agencies will also act as talent agencies and may provide the services of singers, dancers and musicians or even animals. Models can be highly visible and play an important part in product and concept marketing and promotion. Reputation and prior experience are critical to the choice of model agencies; both for models and for those wishing to utilise their services.