While Euro brands are considered among the best on the kitchen appliance market, they can cost up to double the price of other brands. But are they worth the extra money?

Before you splurge on the prestige brands, it pays to have a long hard think about what, in fact, you’re paying for. 

Do your research

A European-manufactured oven might cost twice as much as a local brand, but that doesn’t mean it performs twice as well, or has cost the manufacturer twice as much to produce. While many European brands do produce superior products, this isn’t necessarily the case with all European-made appliances. Bear in mind that you will be paying, in part, for the prestige associated with top-line brands, as well as other things like importation costs.

It pays to do your research. Reading reviews of appliances in consumer advocacy publications such as Choice, reveals that the most expensive brands don’t always come out on top in their appliance tests. 

It’s also important to ensure that the appliance has all the functions and programs you want. That shining stainless steel standalone oven might come complete with a defrost function and a rotisserie spit but there’s no point paying for things you won’t use. And if it doesn’t feature the cooking functions you rely on, then it’s not a wise choice, European or not.

Stay within your budget

With all kitchen renovations, its important to stick to your budget – which includes the costs of new appliances. Depending on how many appliances you need, you can easily blow out costs if you choose wall-to-wall premium brands. Brisbane-based interior designer Sarah Bradfield suggests that you choose your appliances for maximum impact. "If you only have to purchase a new oven and cooktop, then you might be able to afford it," she says. "But if you have to buy everything from a fridge to a rangehood, you’ll have to choose less expensive kitchenware brands, unless you want to blow the budget."  She suggests that you "mix and match" appliances. "Go for European kitchenware in well-used ‘zones’ (like the cooking zone) and choose less expensive brands elsewhere." 

Re-sell value

When it comes round to selling a property, European kitchen appliances can add prestige value. But while high-end appliances are expected in a premium property, outside expensive suburbs European appliances will not be as much of a selling feature, and may not be worth the investment. If you’re renovating to sell, it’s worthwhile investigating what brands of appliances other homes in your area use, so you don’t over-capitalise. 

Aesthetic appeal

Prestigious brands might add value to your kitchen, but if you don’t like how they look, there’s no point buying them. "Aesthetics are an important consideration in how successful your renovation is overall," says Bradfield. "So, even with the biggest budget in the world, if you prefer the look of a less expensive brand, then that should be a driving factor."

Looking for kitchen appliances? Find appliance stores and warehouses in your neighbourhood on the Yellow Pages. Look out for stocktake sales and discounts and be prepared to shop around.