Yellow Pages reviews | Yellow Pages®

Reviews and ratings
Yellow Pages reviews and ratings guidelines

Reviews and ratings

At Yellow Pages, we specialise in connecting customers with great local businesses, making your world a little easier to navigate one step at a time.

Through our online reviews and ratings platform, users can share their experiences with businesses, providing valuable insights for others. It’s a fantastic way to endorse quality local businesses or offer constructive feedback when improvement is needed.

Here are some guidelines to ensure reviews remain constructive:

Please keep reviews courteous, helpful, and fair.
While sincerity is appreciated, reviews containing profanity or defamatory remarks will not be accepted.
Fake, biased, or paid reviews are strictly prohibited to uphold the integrity of our platform.

We want to hear from you!

To rate and review a business, simply click this link and follow the prompts.

Yellow Pages reviews and ratings guidelines

Review guidelines

Yellow Pages reviews serve as a platform for consumers to share their encounters with local businesses, welcoming both positive and negative feedback as long as it’s genuine and constructive.

For businesses seeking to address or enquire about Yellow Pages reviews, please consult our Ratings and Reviews FAQs for guidance.

What are reviews and comments?

Yellow Pages reviews and comments provide consumers with the opportunity to share their experiences with Australian businesses, helping others to make informed decisions.

A review is one person’s firsthand encounter with a business, while a comment is a response to a review.

Comments give business owners the opportunity to respond to reviews about their own company. They can say thank you for the praise, address any mistakes or give their side of the story.

Comments can also be posted by non-business owners and allow the Yellow Pages community of users to discuss and compare their experiences.

Once a review is submitted, it cannot be deleted by the author. However, you can submit a new review on the business listing, and our support team will replace the original post with the updated review. After posting your revised review, kindly provide us with a link to the business listing and contact [email protected] for further assistance.

Submitting reviews and comments

All reviews and comments are screened by a team of moderators working around the clock. We moderate all reviews and comments as quickly as possible, however due to the volume of submissions there can sometimes be delays.

We will publish, reject, or remove any review or comment at our discretion.

All reviews and comments submitted to Yellow Pages become the property of Yellow Pages.

We may reproduce any part of a review or comment for publication or broadcast in marketing material, newsletters, on social networking sites, newspapers, magazines, TV, radio or online.

Yellow Pages is under no obligation to remove a review or comment when requested by the reviewer or business owner.

The reviews and comments we accept

We accept both positive and negative reviews and comments, provided they appear to be honest, authentic, and written by someone with firsthand experience with the business.

We value reviews and comments that are informative, engaging, and even humorous. Including ample detail and supporting information enhances the likelihood of acceptance for a review.

The reviews and comments we reject

Our moderation team are experts at spotting fake and offensive reviews and comments and will reject anything which does not comply with Yellow Pages review guidelines.

We reject reviews or comments which:

Don’t appear to be based on a genuine experience.
Contain offensive or derogatory material. This includes anything racist, sexist or homophobic.
Are based on rumour or second-hand information (for example, an experience your partner or friend had).
Are defamatory. This means to falsely or unjustly damage someone’s reputation, this includes stating a person’s full name, contact details, location or any form of identification. Reviewers must back up any allegations with as much detail and background information as possible for us to consider publishing it.
Contain swear words.
Contains any personal identifiable information. This includes stating a person’s full name or contact details.
Are written by a business owner on a competitor’s business listing.
Don’t mention specific experiences with the business.
Are written in a language other than English or doesn’t make sense.
May be in contempt of court. This includes reviews and comments containing references to legal cases currently before court.
Contain claims of food poisoning, medical malpractice or illegal activity. We encourage reviewers who have experienced these issues to contact the relevant authorities.
Contain repeated information (for example a direct copy and paste from another review).

This is a non-exhaustive list and users should exercise careful judgment before submitting any reviews.

When a review or comment is rejected at initial submission, we send the reviewer an email. Yellow Pages consistently assesses the integrity of published reviews and comments. Accordingly, those that deviate from our Review Guidelines may be removed at a later stage without prior notification, and in such instances, we do not send the reviewer an email. Yellow Pages’ decisions are definitive, and we refrain from engaging in further correspondence regarding the matter.

We don’t accept reviews by business owners, their staff, or ex-staff, on their own business listings. This includes business owners writing testimonials on behalf of customers and staff or ex-staff writing disgruntled criticisms of the business. Yellow Pages users often consider these reviews unhelpful or fake. However, we do encourage business owners to submit comments in response to customer reviews about their business.

Inappropriate reviews and comments

If any Yellow Pages user encounters a review or comment they deem inappropriate or unfair, they can click the “Report” button which appears on every review. In this case, the review or comment will be reassessed and if the moderation team agree the review or comment is inappropriate, they’ll remove it. If they decide it meets all of Yellow Pages review guidelines, they’ll leave it on the website.

The moderation team’s decision is final and once a decision is made no further correspondence will be entered into.

Yellow Pages will not accept phone calls or emails about inappropriate reviews. All inappropriate reviews must be reported via the website.

These guidelines are supplementary to the Terms of Use.

If you’re an advertiser you might like to read our suggestions on how to respond to negative reviews.